Instagram's Working on a New Way for Brands to Expand Influencer Campaigns

Instagram has announced that it's working on a new ad format which will better enable brands and influencers to partner-up in a more financially beneficial, and transparent way.

As reported by AdAge , Instagram's working on a new ad type that it's calling "Branded content ads", which will let brands sponsor posts created by celebrities and publishers, and then promote them as they would their other ad efforts.

As explained by AdAge :

"Until now, brands could hire popular Instagram users to work on ad campaigns and promote products with branded content, but the posts would only reach the followers of the influencer. Branded content ads let the advertisers promote these Instagram posts just like they would any other ad."

Of course, brands could always use influencer posts as ads via their own profiles, but this new offering streamlines and formalizes that approach, and will enable businesses to maximize the value of their influencer marketing efforts. 

The offering will essentially be an extension of Instagram's existing branded content tagging system  - now, along with the 'Paid Partnership' tags, brands will also be able to extend their promotions of the same.

Google Says it Removed 2.3 Billion Ads in 2018 Due to Policy Violations

Amid the ongoing discussion over how online platforms can be, and have been, misused by bad actors to manipulate and influence opinion, Google has released a new update on its efforts to address such concerns, using advanced technology to detect and enforce its revised rules around ad use.

As per Google :

" Google has a crucial stake in a healthy and sustainable digital advertising ecosystem - something we've worked to enable for nearly 20 years. Every day, we invest significant team hours and technological resources in protecting the users, advertisers and publishers that make the internet so useful."

And last year, those efforts ramped up significantly - according to Google's latest report , the platform removed more than 2.3 billion ads in 2018 due to violations of both new and existing policies, which equates to some six million Google ads being struck down every single day. 

In 2018, those removals included: Nearly 207,000 ads for ticket resellers, Over 531,000 ads for bail bonds,Around 58.8 million phishing ads

Google has strengthened its policies around each of these specific elements, after finding that they were being used in manipulative and dishonest ways. 

" For example, we created a new policy  banning ads from for-profit bail bond providers because we saw evidence that this sector was taking advantage of vulnerable communities. Similarly, when we saw a rise in ads promoting deceptive experiences to users seeking addiction treatment services, we consulted with experts and restricted advertising to certified organizations. In all, we introduced 31 new ads policies in 2018 to address abuses in areas including third-party tech support, ticket resellers, cryptocurrency and local services such as garage door repairmen, bail bonds and addiction treatment facilities."

In addition to this, Google has also improved its detection tools, enabling it to remove not just single ads, but also the accounts behind them. In 2018, Google says it terminated close to a million bad advertiser accounts, almost double the amount it banned in 2017. Google also launched additional detection classifiers in order to "better detect "badness" at the page level", which facilitated the removal of ads from nearly 28 million individual pages which violated its publisher policies.

And Google's also ramping up its efforts to remove monetization from accounts which profit from misinformation:

"In 2018, we removed ads from approximately 1.2 million pages, more than 22,000 apps, and nearly 15,000 sites across our ad network for violations of policies directed at misrepresentative, hateful or other low-quality content. More specifically, we removed ads from almost 74,000 pages for violating our “dangerous or derogatory” content policy, and took down approximately 190,000 ads for violating this policy. This policy includes a prohibition on hate speech and protects our users, advertisers and publishers from hateful content across platforms."  

What You Need to Know About Cybersecurity in 2019 [Infographic]

Cybersecurity has become one of the prevailing issues of our time - with so much of our personal data now being transmitted online, the risk of major loss is significant, and very real, which is why we all need to take precautions.

Are you aware of the varying types of cybersecurity threats you now face every time you go online?

To provide some context, the team from TechJury have put together this comprehensive overview of the growth of online crime, the many threats that now exist, and key stats on the growth of cyber attacks. 

There's a heap to take in, a great overview of online security, and what you can do to avoid becoming a victim.

Check out the full infographic below

 

 

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